While we often incorrectly trade the word 'Search' for 'Google,” that search engine is not the only show in town. Should Your Agency Offer Google or Microsoft (formerly Bing) Ads? **Companies spend roughly 10 percent of their ad budgets on remarketing. The bonus is that you only pay when people click the ads. *and upwards of $30-$40 depending on the industry (think legal and dental). Today, your average small and medium-sized business clients can expect to spend around $9,000-$10,000 per month on PPC. And Google Ads is the godfather of that family. The PPC advertising model works remarkably well, delivering fast results compared to any other marketing channel. How Do Agencies Price Their PPC Services?ĥ Ways to Manage Your PPC Workflows in AgencyAnalyticsĭespite getting slightly less of a share in the market compared to recent years, Google still maintains a lot of control, taking up 28.8% of the online advertising pie (and over half of US digital ad spend alongside Meta). This article will equip you to decide which PPC management pricing model is best suited for your agency and is chock-full of advice straight from marketing agency execs to help you evaluate your options.

So how should you determine your agency’s PPC management pricing, and how much is considered fair?

You create poignant ad creatives, squeeze maximum results from each campaign, measure metrics from each ad group, tweak, and repeat.īut each one of your client accounts is different, needing different services and workloads. You avoid the pitfalls of wasting precious PPC budgets and use every successful best practice out there to create consistent results. It happens, but they often have no idea why and would be hard-pressed to replicate it. To your average client, success in a PPC campaign can be a complete mystery.

Ppc ad management